ICDS- Mission Mode

ICDS Mission Broad Framework

The Integrated Child Development Services launched in 1975 in 33 community development blocks is now one of the largest scheme and with universalization now envisaged to cover 14 Lakh habitations across the country. This integrated scheme lays emphasis on holistic child development and care as well as nutritional needs of children, pregnant & lactating women. Within this also the focus now is on under three children which is the period of growth and also a period when the child is susceptible to many infections.

The programme is specifically designed to reach disadvantaged and low income groups, for effective disparity reduction. ICDS provides the convergent interface / platform between communities and other systems such as primary healthcare, education, water and sanitation among others. The programme has the potential to break an intergenerational cycle of undernutrition as well as address the multiple disadvantages faced by girls and women but with adequate investment and enabling environment.

In order to create the present environment for change and for strengthening and restructuring of ICDS, the Ministry of Women and Child Development had initiated and taken various pro-active measures following Mid Term Appraisal of the Eleventh Five Year Plan and simultaneously in the context of preparing for the Joint strategy Paper for addressing India’s Nutrition challenges. Issue of strengthening and restructuring of ICDS has been the centrepiece of the strategy which was deliberated upon in a series of consultations held at various levels.

The decisions of the PM’s National Council on India’s Nutrition Challenge and recommendations of the National Advisory Council (NAC), the Twelfth Plan Approach Paper along with various consultations mentioned above, reflect the debate and the larger consensus that has emerged around ICDS and its desired impact. The ICDS platform is viewed as a base for providing a continuum of care in a life-cycle approach aimed towards impacting mother and child development. In order to achieve this, there is also consensus on the need to restructure and strengthen ICDS both programmatically and structurally, backed by adequate resource investment, thereby establishing and ensuring standards of quality, coverage as well as flexibility in operations.

The Inter-ministerial Group constituted on ICDS Restructuring led by the Member, Planning Commission (in-charge of WCD) which also included some of the State representatives, submitted its report along with the proposal given in the Broad Framework for Implementation. This framework has been evolved keeping in mind the decisions in the PM Council and core principles and recommendations of the NAC by the IMG. The recommendations were incorporated in the proposal for Strengthening and restructuring of ICDS.

Framework of implementation of ICDS Mission is formulated - based on the analysis of issues/priorities, design, implementation and resource gaps, action possibilities, core strategies identified and spectrum of programmatic, management and institutional reform envisaged. ICDS strengthening and restructuring addresses the above issues and provides framework for implementation of ICDS Scheme in the Mission Mode.

Presentation to State Secretaries by Dr Shreeranjan, Joint Secretaries on National Orientation & Consultation with States / UTs - 12th January 2013

This is a presentation made by Joint Secretary, Dr Shreeranjan to state secretaries to orient them on the broad framework for implementation of ICDS in mission mode. This presentation covers the programmatic, management and institutional reforms that have been included in the new ICDS mission. It further states the revised goals, new thrust areas, focus on under three children and the action points required by the states.

Presentation to State Secretaries by Dr Shreeranjan, Joint Secretary on Multi Sectoral Programme to Address Maternal & Child Under nutrition - 12th January 2013.

This presentation talks about the specific topic under ICDS which is convergence to prevent Malnutrition with specific focus on under three children. The goal of this convergence is described as inter-sectoral convergence and coherence in policy, planning and action with core focus on nutrition by including specific pro-nutrition and nutrition sensitive actions in different programmes / schemes through intensified and sustainable direct targeted interventions. It briefs about various convergence platforms under the ICDS mission framework with focus on prevention of Malnutrition.

IEC Campaign against Malnutrition – Launched on 19th November 2012 by honourable President of India – Shri Pranab Mukherjee

A Nationwide Information, Education and Communication (IEC) campaign, against malnutrition /under nutrition coordinated by the Ministry of Women & Child Development was launched by the honourable President of India Shri Pranab Mukherjee. In pursuance to above decision a campaign has been created which has the pro-bono services of Sh. Aamir Khan and technical support of UNICEF in production.

The campaign would aim at

 Creating awareness about nutrition challenges and the importance of optimal infant and young child feeding and creating an enabling environment to mobilize communities to prevent malnutrition.

 Promoting care at home and behavior orientation for appropriate infant and young child feeding practices, child care and development and care during pregnancy and lactation & better utilization of available services.

 Reaching out to families, pregnant women, mothers, caregivers, adolescent girls, PRIs, teachers, opinion leaders and community at large.

CAMPAIGN APPROACH

The campaign will be carried out through multi-channel approach at the National, State and local levels. As the reach of each medium is varied in each State the campaign will harness potential of both conventional and modern media. For achieving the desired impact, the activities under the campaign will be of greater vigour and intensity, in high burden districts of priority States where the prevalence of under nutrition amongst children is high and multi sectoral programme is being initiated. Further to reach out to people in different parts of the country, the campaign would be in Hindi and subtitled or dubbed in 17 other languages including English.

Supervision & Monitoring of ICDS Scheme – Through Central Monitoring Unit at NIPCCD - 12th January 2013

APIP 2013-2014 - 12th January 2013

This presentation gives a snap shot of key indicators of functioning at AWC. It has data that is collected in collaboration with 40 medical, home science colleges and social work departments. The presentation was done on results for field visit by consultants and NIPCCD faculty across 203 AWTC’s.